BACHELOR'S DEGREE IN MARKETING
BACHELOR'S DEGREE IN MARKETING
diurno
Número:
R/A-Ef3353/2011/AL01
Data:
01/01/2001
N.º Despacho/Portaria:
8294/2019 (2ª Série)
Data:
18/09/2019
| 1º Ano | ||
|---|---|---|
| Unidade curricular | Período | ECTS |
| Business and Consumer Economics | 1st Semester | 6.0 |
| Marketing Elements | 1st Semester | 6.0 |
| Fundamentals of Business Management | 1st Semester | 7.0 |
| Mathematics I | 1st Semester | 4.0 |
| Fundamentals of Law | 1st Semester | 3.0 |
| Information Technology | 1st Semester | 4.0 |
| Consumer's Behaviour | 2st Semester | 6.0 |
| Financial and Analytical Accounting | 2st Semester | 6.0 |
| Commercial and Industrial Property Law | 2st Semester | 3.0 |
| Macroeconomics | 2st Semester | 4.0 |
| Strategic Marketing | 2st Semester | 7.0 |
| Mathematics II | 2st Semester | 4.0 |
| 2º Ano | ||
| Unidade curricular | Período | ECTS |
| Administration and Sales Techniques | 1st Semester | 7.0 |
| Marketing Communication | 1st Semester | 6.0 |
| Statistic I | 1st Semester | 4.0 |
| Design Management | 1st Semester | 7.0 |
| English for Marketing | 1st Semester | 3.0 |
| Interpersonal Skills | 1st Semester | 3.0 |
| Creativity and Innovation in Marketing | 2st Semester | 5.0 |
| Statistic II | 2st Semester | 4.0 |
| Distribution Marketing | 2st Semester | 5.0 |
| Digital Marketing | 2st Semester | 6.0 |
| Tourism and City Marketing | 2st Semester | 5.0 |
| Advertising | 2st Semester | 5.0 |
| 3º Ano | ||
| Unidade curricular | Período | ECTS |
| Marketing Law and Advertising Law | 1st Semester | 3.0 |
| Market Research | 1st Semester | 6.0 |
| Brand Management | 1st Semester | 5.0 |
| Services Marketing | 1st Semester | 5.0 |
| International Marketing | 1st Semester | 5.0 |
| Marketing Planning and Control | 1st Semester | 6.0 |
| Financial Management | 2st Semester | 4.0 |
| Business to Business Marketing | 2st Semester | 5.0 |
| Thematic Seminars | 2st Semester | 3.0 |
| E-COMMERCE (optional) | 2st Semester | 4.0 |
| Organizational Behaviour (optional) | 2st Semester | 4.0 |
| Quality Management (optional) | 2st Semester | 4.0 |
| Sales Forecasting Methods (optional) | 2st Semester | 4.0 |
| Decision Support Systems (optional) | 2st Semester | 4.0 |
| Traineeship (optional) | 2st Semester | 14.0 |
| Project (optional) | 2st Semester | 14.0 |
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