BACHELOR'S DEGREE IN MARKETING
BACHELOR'S DEGREE IN MARKETING
diurno
Número:
R/A-Ef3353/2011/AL01
Data:
01/01/2001
N.º Despacho/Portaria:
8294/2019 (2ª Série)
Data:
18/09/2019
1º Ano | ||
---|---|---|
Unidade curricular | Período | ECTS |
Business and Consumer Economics | 1st Semester | 6.0 |
Marketing Elements | 1st Semester | 6.0 |
Fundamentals of Business Management | 1st Semester | 7.0 |
Mathematics I | 1st Semester | 4.0 |
Fundamentals of Law | 1st Semester | 3.0 |
Information Technology | 1st Semester | 4.0 |
Consumer's Behaviour | 2st Semester | 6.0 |
Financial and Analytical Accounting | 2st Semester | 6.0 |
Commercial and Industrial Property Law | 2st Semester | 3.0 |
MACROECONOMICS | 2st Semester | 4.0 |
Strategic Marketing | 2st Semester | 7.0 |
Mathematics II | 2st Semester | 4.0 |
2º Ano | ||
Unidade curricular | Período | ECTS |
Administration and Sales Techniques | 1st Semester | 7.0 |
Marketing Communication | 1st Semester | 6.0 |
Statistic I | 1st Semester | 4.0 |
Design Management | 1st Semester | 7.0 |
English for Marketing | 1st Semester | 3.0 |
Interpersonal Skills | 1st Semester | 3.0 |
Creativity and Innovation in Marketing | 2st Semester | 5.0 |
Statistic II | 2st Semester | 4.0 |
Distribution Marketing | 2st Semester | 5.0 |
Digital Marketing | 2st Semester | 6.0 |
Tourism and City Marketing | 2st Semester | 5.0 |
Advertising | 2st Semester | 5.0 |
3º Ano | ||
Unidade curricular | Período | ECTS |
Marketing Law and Advertising Law | 1st Semester | 3.0 |
Market Research | 1st Semester | 6.0 |
Brand Management | 1st Semester | 5.0 |
Services Marketing | 1st Semester | 5.0 |
International Marketing | 1st Semester | 5.0 |
Marketing Planning and Control | 1st Semester | 6.0 |
FINANCIAL MANAGEMENT | 2st Semester | 4.0 |
Business to Business Marketing | 2st Semester | 5.0 |
Thematic Seminars | 2st Semester | 3.0 |
E-COMMERCE (optional) | 2st Semester | 4.0 |
ORGANIZACIONAL BEHAVIOUR (optional) | 2st Semester | 4.0 |
QUALITY MANAGEMENT (optional) | 2st Semester | 4.0 |
Sales Forecasting Methods (optional) | 2st Semester | 4.0 |
Decision Support Systems (optional) | 2st Semester | 4.0 |
INTERNSHIP (optional) | 2st Semester | 14.0 |
Project (optional) | 2st Semester | 14.0 |
A informação disponibilizada nesta página não dispensa a consulta do Website de acesso ao ensino superior do Ministério da Ciência, Tecnologia e Ensino Superior - http://www.dges.gov.pt/pt