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Hotel Management - Hotel Management - Sales and Marketing

The Master Degree in Hotel Management has the main objective of providing training in hotel management so as to meet the present needs of the industry. It will do so based on applied research, which in turn will produce knowledge, solutions and applications for this area. It aims at a specialisation in Hotel Management, with two optional paths: one in the Health and Wellness Industry and another in Sales and Marketing. The specialised, scientific and technical training made available in both options articulate with a core curriculum, where the vital core subjects for the training of a top manager are gathered..


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345 Management and administration
Número: R/A-Cr93/2015
1º Ano
Unidade curricular Período ECTS
Distribution and Communication Channels in Hospitality Semestral 5.0
Entrepreneurship and Business Planning Semestral 5.0
Accommodation Operations Management Semestral 5.0
Catering Operations Management Semestral 5.0
Price and Revenue Management in Hospitality Semestral 5.0
Strategic Management Semestral 5.0
Financial Management and Management Control Semestral 5.0
Team Development and Leadership Semestral 5.0
Hospitality Marketing Semestral 5.0
Reseach Methodologies Semestral 5.0
Information Technology and Web Business Semestral 5.0
Tourism Markets and Trends Semestral 5.0
2º Ano
Unidade curricular Período ECTS
Thesis/ Work placement/ Project Annual 55.0
Human Resources Management and Development Semestral 5.0