Hotel Management - Sales and Marketing
The Master Degree in Hotel Management has the main objective of providing training in hotel management so as to meet the present needs of the industry. It will do so based on applied research, which in turn will produce knowledge, solutions and applications for this area. It aims at a specialisation in Hotel Management, with two optional paths: one in the Health and Wellness Industry and another in Sales and Marketing. The specialised, scientific and technical training made available in both options articulate with a core curriculum, where the vital core subjects for the training of a top manager are gathered..
pos-laboral
345 Management and administration
Número:
R/A-Cr93/2015
Data:
01/01/2001
| 1º Ano | ||
|---|---|---|
| Unidade curricular | Período | ECTS |
| Distribution and Communication Channels in Hospitality | Semestral | 5.0 |
| Entrepreneurship and Business Plan | Semestral | 5.0 |
| Accommodation Operations Management | Semestral | 5.0 |
| Foodservice Operations Management | Semestral | 5.0 |
| Pricing and Revenue Management in Hospitality | Semestral | 5.0 |
| Strategic Management | Semestral | 5.0 |
| Financial Management and Management Control | Semestral | 5.0 |
| Team Development and Leadership | Semestral | 5.0 |
| Hospitality Marketing | Semestral | 5.0 |
| Reseach Methodologies | Semestral | 5.0 |
| Information Technology and Web Business | Semestral | 5.0 |
| Tourism Markets and Trends | Semestral | 5.0 |
| 2º Ano | ||
| Unidade curricular | Período | ECTS |
| Dissertation/Work placement/Project | Annual | 55.0 |
| Human Resources Management and Development | Semestral | 5.0 |
