BACHELOR'S DEGREE IN BUSINESS COMMUNICATION (evening classes)
BACHELOR'S DEGREE IN BUSINESS COMMUNICATION (evening classes)
pos-laboral
Número:
R/A-Ef826/2011/AL02
Data:
01/01/2001
N.º Despacho/Portaria:
6028/2020 (2ª SÉRIE)
Data:
03/06/2020
| 1º Ano | ||
|---|---|---|
| Unidade curricular | Período | ECTS |
| Communication Ethics and Deontology | 1st Semester | 2.0 |
| Computer Science for Business Communication | 1st Semester | 4.0 |
| Business English i | 1st Semester | 4.0 |
| INTRODUTION TO MANAGEMENT | 1st Semester | 6.0 |
| QUANTITATIVE METHODS | 1st Semester | 5.0 |
| FUNDAMENTAL LAW CONCEPTS | 1st Semester | 3.0 |
| Communication theory | 1st Semester | 6.0 |
| Strategic Communication | 2st Semester | 4.0 |
| Economy and Accounting Fundamentals | 2st Semester | 4.0 |
| Fundamentals of Marketing | 2st Semester | 4.0 |
| ORGANIZATIONAL MANAGEMENT | 2st Semester | 4.0 |
| Business English II | 2st Semester | 4.0 |
| Research Methods in Business Communication | 2st Semester | 4.0 |
| Semiotics Communication | 2st Semester | 6.0 |
| 2º Ano | ||
| Unidade curricular | Período | ECTS |
| International Multimodal Communication I | 1st Semester | 4.0 |
| Criativity in Business Communication | 1st Semester | 4.0 |
| Development of Graphic and Digital Content | 1st Semester | 4.0 |
| Tools for Digital Communication | 1st Semester | 4.0 |
| Identity, Image and Reputation | 1st Semester | 4.0 |
| Consumer Psycho-sociology | 1st Semester | 4.0 |
| Rhetoric and Argumentation | 1st Semester | 6.0 |
| Communication with stakeholders | 2st Semester | 4.0 |
| Integrated Marketing Communication | 2st Semester | 4.0 |
| International Multimodal Communication II | 2st Semester | 4.0 |
| Social and Crisis Communication | 2st Semester | 4.0 |
| Organization of Business Discourse | 2st Semester | 6.0 |
| FUNDAMENTALS OF DIGITAL MARKETING | 2st Semester | 4.0 |
| Market Research and Analysis | 2st Semester | 4.0 |
| 3º Ano | ||
| Unidade curricular | Período | ECTS |
| Commercial Law and Publicity | 1st Semester | 3.0 |
| Business Strategy | 1st Semester | 6.0 |
| SOCIAL MEDIA MANAGEMENT | 1st Semester | 5.0 |
| Brand Activation and Management | 1st Semester | 6.0 |
| Business Communication Workshop | 1st Semester | 5.0 |
| Public Relations | 1st Semester | 5.0 |
| Management of Publicity Projects | 2st Semester | 6.0 |
| Rhetoric and Argumentation | 2st Semester | 6.0 |
| Trends in Business Communication | 2st Semester | 4.0 |
| INTERNSHIP (optional) | 2st Semester | 20.0 |
| Manuscript (optional) | 2st Semester | 20.0 |
| PROJECT (optional) | 2st Semester | 20.0 |
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