Marketing

Coordenador/Diretor de curso Acreditação do ciclo de estudos Registo DGES Publicação em Diário da República

1º Ano
Unidade curricular	Período	ECTS
Fundamentals of Law	1st Semester	3.0
Information Technology	1st Semester	4.0
Mathematics I	1st Semester	4.0
Marketing Elements	1st Semester	6.0
Economia da Empresa e do Consumidor	1st Semester	6.0
Fundamentos de Gestão Empresarial	1st Semester	7.0
Strategic Marketing	2nd Semester	7.0
Mathematics II	2nd Semester	4.0
Macroeconomics	2nd Semester	4.0
Contabilidade Financeira e Analítica	2nd Semester	6.0
Consumer's Behaviour	2nd Semester	6.0
Business and Industrial Property Law	2nd Semester	3.0
2º Ano
Unidade curricular	Período	ECTS
Interpersonal Skills	1st Semester	3.0
Marketing Communication	1st Semester	6.0
Design Management	1st Semester	7.0
Administration and Sale Techniques	1st Semester	7.0
Statistic I	1st Semester	4.0
English Language Applied to Marketing	1st Semester	3.0
Distribution Marketing	2nd Semester	5.0
Creativity and Innovation in Marketing	2nd Semester	5.0
Digital Marketing	2nd Semester	6.0
Statistic II	2nd Semester	4.0
Marketing Turístico e de Cidades	2nd Semester	5.0
Publicidade	2nd Semester	5.0
3º Ano
Unidade curricular	Período	ECTS
International Marketing	1st Semester	5.0
Gestão da Marca	1st Semester	5.0
Marketing Planning and Control	1st Semester	6.0
Direito do Marketing e da Publicidade	1st Semester	3.0
Services Marketing	1st Semester	5.0
Market Studies	1st Semester	6.0
Financial Management	2nd Semester	4.0
Marketing Business To Business	2nd Semester	5.0
Thematic Seminars	2nd Semester	3.0
Option	2nd Semester	4.0
Internship/Project	2nd Semester	14.0