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Graphic Design and Advertising

This course aims at preparing students for the intellectual and practical activities typically carried out by a designer. Students will acquire sound knowledge in new technologies, in how to think visually and in how to critically analyse their work and that of others. During the course, students will carry out high quality assignments under the guidance of visiting professors and during their placement periods in design companies.

Throughout the course, the students’ presence at seminars and their academic assignments will give them ample opportunity to demonstrate their critical awareness and their self-analysis skills, as well as to build on a personal perspective that will surpass the technical requirements expected from a design professional.

The course programme aims at:

Providing the appropriate framework for the development of vocational skills and artistic sensitivity;

Training designers that are both versatile and responsible;

Creating original works, based on sound knowledge of the different communication media and technologies available;

Using a series of learning/teaching and assessment strategies adequate for supporting each student in his/her actions, and individual and collective thinking.

This undergraduate programme has two majors:

Graphic Design and Advertising

Industrial Design

Each one of the options has specific curricula, made up of two types of complementary subjects: core subjects and specialising subjects, both equally important for a designer, which will provide the student with transferable skills, along with several perspectives on a design career.

Students are expected to carry out a series of research projects, real-life design projects and cooperation projects with the surrounding community.


Acreditado por: Acreditado preliminarmente em
Área CNAEF: 214 - Design

Consultar relatórios em www.a3es.pt

Número: 773/2011
Unidade Ano Período
Graphic Design Project I 1 Annual
Drawing Techniques for Graphic Design 1 Annual
Professional Practice in Design 1 Summer Semester
Design History II 1 Summer Semester
Digital Workshop for Graphic Design II 1 Summer Semester
Digital Workshop for Graphic Design I 1 Winter Semester
Design History I 1 Winter Semester
Processes and Materials for Graphic Design I 1 Winter Semester
Illustration 2 Annual
Advertising 2 Annual
Graphic Design Project II 2 Annual
Contemporary Culture 2 Summer Semester
Digital Workshop for Graphic Design IV 2 Summer Semester
Design Workshops and Seminars I 2 Summer Semester
Visual Culture 2 Winter Semester
Processes and Materials for Graphic Design II 2 Winter Semester
Digital Workshop for Graphic Design III 2 Winter Semester
Design Workshops and Seminars II 3 Annual
Research Project: thesis writing 3 Summer Semester
Final Graphic Project and Exhibition 3 Summer Semester
Research Project: research phase 3 Winter Semester
Real and Collaborative Project in Graphic Design 3 Winter Semester
  • Graphic Design and Advertising Major: a career in the graphic design and advertising industry, advertising agencies, graphic design agencies, work as a freelance designer, or work in the media (newspapers, magazines, television stations, etc.)
  • Industrial Design Major: career in the industrial design sector, in shoe, textile, furniture, ceramics, glass, plastic, packaging, car, electrical and electronics companies, etc.

Taking one of the following exams:

(03) Drawing

(10) Descriptive Geometry

(12) History of Arts and Culture

Minimum requirements

Application grade: 95 marks

Entrance exams: 95 marks

Pre-requisites: K GROUP – Vocational Aptitude

A informação disponibilizada nesta página não dispensa a consulta do Website de acesso ao ensino superior do Ministério da Ciência e Educação - http://www.dges.mctes.pt/DGES/pt/Estudantes/Acesso/