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Business Communication (Evening courses) (Evening Classes)

Accredited for: 6 years in

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342 - Marketing e publicidade
Number: R/A-Ef826/2011/AL02
No. dispatch/concierge: Despacho nº 6028/2020 (2ª Série)
1º Year
Curricular unit Period ECTS
Introduction to Management 1st Semester 6.0
Communication Theory 1st Semester 6.0
Computer Science for Business Communication 1st Semester 4.0
Quantitative Methods 1st Semester 5.0
Business English I 1st Semester 4.0
Communication Ethics and Deontology 1st Semester 2.0
Fundamental Law Concepts 1st Semester 3.0
Research Methods in Business Communication 2nd Semester 4.0
Business English II 2nd Semester 4.0
Semiotics Communication 2nd Semester 6.0
Economy and Accounting Fundamentals 2nd Semester 4.0
Strategic Communication 2nd Semester 4.0
Organizational Management 2nd Semester 4.0
Fundamentals of Marketing 2nd Semester 4.0
2º Year
Curricular unit Period ECTS
Tools for Digital Communication 1st Semester 4.0
Consumer Psycho-sociology 1st Semester 4.0
International Multimodal Communication I 1st Semester 4.0
Criativity in Business Communication 1st Semester 4.0
Identity, Image and Reputation 1st Semester 4.0
Development of Graphic and Digital Content 1st Semester 4.0
Rhetoric and Argumentation 1st Semester 6.0
Comunicação Integrada de Marketing 2nd Semester 4.0
Comunicação Com Stakeholders 2nd Semester 4.0
International Multimodal Communication II 2nd Semester 4.0
Comunicação Social e de Crise 2nd Semester 4.0
Organization of Business Discourse 2nd Semester 6.0
Market Research and Analysis 2nd Semester 4.0
Fundamentals of Digital Marketing 2nd Semester 4.0
3º Year
Curricular unit Period ECTS
Business Strategy 1st Semester 6.0
Commercial Law and Publicity 1st Semester 3.0
Brand Activation and Management 1st Semester 6.0
Management of Social Networks 1st Semester 5.0
Business Communication Workshop 1st Semester 5.0
Public Relations 1st Semester 5.0
Management of Publicity Projects 2nd Semester 6.0
Tendências em Comunicação Empresarial 2nd Semester 4.0
Estágio/projeto/monografia - Projeto 2nd Semester 20.0
Estágio/projeto/monografia - Manuscript 2nd Semester 20.0
Estágio/projeto/monografia - Professional Practice 2nd Semester 20.0

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