daytime-classes
342 - Marketing e publicidade
Number:
R/A-Ef826/2011/AL02
Date:
14/05/2020
No. dispatch/concierge:
Despacho nº 6028/2020 (2ª Série)
Date:
03/06/2020
1º Year | ||
---|---|---|
Curricular unit | Period | ECTS |
Fundamental Law Concepts | 1st Semester | 3.0 |
Introduction to Management | 1st Semester | 6.0 |
Communication Theory | 1st Semester | 6.0 |
Computer Science for Business Communication | 1st Semester | 4.0 |
Quantitative Methods | 1st Semester | 5.0 |
Business English I | 1st Semester | 4.0 |
Communication Ethics and Deontology | 1st Semester | 2.0 |
Organizational Management | 2nd Semester | 4.0 |
Fundamentals of Marketing | 2nd Semester | 4.0 |
Research Methods in Business Communication | 2nd Semester | 4.0 |
Business English II | 2nd Semester | 4.0 |
Semiotics Communication | 2nd Semester | 6.0 |
Economy and Accounting Fundamentals | 2nd Semester | 4.0 |
Strategic Communication | 2nd Semester | 4.0 |
2º Year | ||
Curricular unit | Period | ECTS |
Development of Graphic and Digital Content | 1st Semester | 4.0 |
Rhetoric and Argumentation | 1st Semester | 6.0 |
Tools for Digital Communication | 1st Semester | 4.0 |
Consumer Psycho-sociology | 1st Semester | 4.0 |
International Multimodal Communication I | 1st Semester | 4.0 |
Criativity in Business Communication | 1st Semester | 4.0 |
Identity, Image and Reputation | 1st Semester | 4.0 |
Market Research and Analysis | 2nd Semester | 4.0 |
Fundamentals of Digital Marketing | 2nd Semester | 4.0 |
Comunicação Integrada de Marketing | 2nd Semester | 4.0 |
Comunicação Com Stakeholders | 2nd Semester | 4.0 |
International Multimodal Communication II | 2nd Semester | 4.0 |
Comunicação Social e de Crise | 2nd Semester | 4.0 |
Organization of Business Discourse | 2nd Semester | 6.0 |
3º Year | ||
Curricular unit | Period | ECTS |
Business Strategy | 1st Semester | 6.0 |
Commercial Law and Publicity | 1st Semester | 3.0 |
Brand Activation and Management | 1st Semester | 6.0 |
Management of Social Networks | 1st Semester | 5.0 |
Business Communication Workshop | 1st Semester | 5.0 |
Public Relations | 1st Semester | 5.0 |
Management of Publicity Projects | 2nd Semester | 6.0 |
Tendências em Comunicação Empresarial | 2nd Semester | 4.0 |
Estágio/projeto/monografia - Professional Practice | 2nd Semester | 20.0 |
Estágio/projeto/monografia - Projeto | 2nd Semester | 20.0 |
Estágio/projeto/monografia - Manuscript | 2nd Semester | 20.0 |
The information provided on this page does not exempt the Website query access to higher education by the Ministry of Science, Technology and Higher Education - http://www.dges.gov.pt/pt