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Pós-grad. em Instrumentos de Gestão Para a Competitividade Empresarial (Evening Classes)

The postgraduate course in Management Tools for SME Competitiveness is intended for all those who exercise or intend to perform functions in the various areas of management, namely in innovation, marketing, sales, business sophistication and business strategy.

The course addresses and deepens, therefore, knowledge in the field of marketing and sales, as well as in the field of strategy and competitiveness

 

evening-classes
Acreditado por: Acreditado preliminarmente em
Área CNAEF:

Consultar relatórios em www.a3es.pt

Unidade Ano Período
Comunicação Integrada de Marketing Para Pme's 1 Summer Semester
Digital Marketing 1 Summer Semester
Negociação e Vendas 1 Summer Semester
Seminar 1 Summer Semester
Gestão de Produtos, Serviços e Marcas 1 Summer Semester
Logística e Gestão da Cadeia de Abastecimento 1 Winter Semester
Técnicas de Diagnóstico da Competitividade Empresarial 1 Winter Semester
Estratégia e Competitividade 1 Winter Semester
Marketing Para Pme's 1 Winter Semester
Inovação e Desenvolvimento de Novas Propostas de Valor 1 Winter Semester
These professionals can be integrated into SMEs in the areas of marketing, sales and even top management of small and medium-sized companies with operations in foreign markets in the areas of international marketing.

Professional and academic curriculum