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Licenciatura em Comunicação Empresarial

In the degree in Business Communication, it is intended to train future professionals to exercise activity primarily at a strategic and tactical level in areas that are recognized as being central to the affirmation of organizations and institutions.

OConscientize students of the importance of public opinion about the company's contributions to the country and community in which it operates, as well as for the psychosocial well-being of the community and individuals;

ODot students from / from:

• in-depth knowledge of communication in companies, training them professionally to carry out administration and management tasks appropriate to the globalized and highly competitive market of today;

• tools that allow them to know how to strengthen the credibility of all the information they issue;

• ability to gain positive recognition and goodwill from the various sectors of public opinion;

• know how to foster favorable information in the media;

• Knowledge and mastery of the stimuli of activation of the motivation and performance of the collaborators;

• know how to disseminate information about the company to different stakeholders;

• knowledge of strategic and operational tools to strengthen the company's image among its various audiences;

• know how to contribute in an organized and systematic way to the credibility and reputation of the company;

• know how to foster social responsibility in the company;

• be able to read and interpret market indicators.

These objectives are fully integrated in the mission of the organic unit, which explicitly states that: "ISCAP is a polytechnic college of higher education whose specific mission is the formation, research, creation and diffusion of culture and knowledge. Provision of services in the area of ​​business sciences. "(In www.iscap.ipp.pt).

 

daytime-classes
Acreditado por: Acreditado preliminarmente em
Área CNAEF:

Consultar relatórios em www.a3es.pt

Número: R/A-Ef 826/2011/AL01
Data:
05/11/2015
N.º Despacho/Portaria: Despacho nº 14082/2015 (2ª Série)
Data:
30/11/2015
Unidade Ano Período
Strategic Communication 1 Summer Semester
Organizational Management 1 Summer Semester
Fundamental Law Concepts 1 Summer Semester
Business Language II - Língua de Negócios II - Russo 1 Summer Semester
Business Language II - Língua de Negócios II - Alemão 1 Summer Semester
Business Language II - Língua de Negócios II - Francês 1 Summer Semester
Business Language II - Língua de Negócios II - Espanhol 1 Summer Semester
Business English II 1 Summer Semester
Semiotics Communication 1 Summer Semester
Economy and Accounting Fundamentals 1 Summer Semester
Business Language I - Língua de Negócios I - Alemão 1 Winter Semester
Business Language I - Língua de Negócios I - Russo 1 Winter Semester
Business Language I - Língua de Negócios I - Espanhol 1 Winter Semester
Business Language I - Língua de Negócios I - Francês 1 Winter Semester
Introduction to Management 1 Winter Semester
Communication Theory 1 Winter Semester
Computer Science for Business Communication 1 Winter Semester
Research Methods in Business Communication 1 Winter Semester
Quantitative Methods 1 Winter Semester
Business English I 1 Winter Semester
Market Research and Analysis 2 Summer Semester
Business Language IV - Língua de Negócios IV - Espanhol 2 Summer Semester
Business Language IV - Língua de Negócios IV - Francês 2 Summer Semester
Business Language IV - Língua de Negócios IV - Alemão 2 Summer Semester
Development of Graphic and Digital Content 2 Summer Semester
Fundamentals of Digital Marketing 2 Summer Semester
Internal Communication 2 Summer Semester
Public Communication 2 Summer Semester
International Multimodal Communication 2 Summer Semester
Marketing Fundamentals 2 Winter Semester
Business English III 2 Winter Semester
Commercial Law and Publicity 2 Winter Semester
Criativity in Business Communication 2 Winter Semester
Identity, Image and Reputation 2 Winter Semester
Business Language III - Língua de Negócios III - Alemão 2 Winter Semester
Business Language III - Língua de Negócios III - Espanhol 2 Winter Semester
Business Language III - Língua de Negócios III - Francês 2 Winter Semester
Organization of Business Discourse 2 Winter Semester
Curricular Internship/Professional Project/Monograph - Monografia 3 Summer Semester
Curricular Internship/Professional Project/Monograph - Curricular Internship 3 Summer Semester
Curricular Internship/Professional Project/Monograph - Professional Project 3 Summer Semester
Business Strategy 3 Summer Semester
Management of Publicity Projects 3 Summer Semester
Relations with Social Media and Crisis Communication 3 Summer Semester
Communication Ethics and Deontology 3 Summer Semester
Rhetoric and Argumentation 3 Winter Semester
Tools for Digital Communication 3 Winter Semester
Consumer Psycho-sociology 3 Winter Semester
Brand Activation and Management 3 Winter Semester
Management of Social Networks 3 Winter Semester
Public Relations Techniques 3 Winter Semester
Business Communication Workshop 3 Winter Semester
  • o Communication Manager (internal, external and international);
  • o The Organizational Image Manager;
  • oThe Brand Manager;
  • oThe Social Network Manager;
  • oThe Manager of the Relationship with the Media;
  • oThe Communication Assistant;
  • oThe Internal and External Communication Analyst;
  • oThe Technical of Public Relations and Organization of Events;
  • oThe Communication Consultant;
  • oThe Communication Advisor.

One of the following tests:

09 Geography

11 History

18 English

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